ROCK ISLANDICA

Icelandic Pop music is a World known brand today. Before that happened, scores of Icelandic musicians had tried their luck abroad with little success. Today Icelandic bands and artists are household names along with the pristine Nature of Iceland. How did that happen and who are the main players?

In this documentary series, we follow the evolution of Icelandic popular music from around 800 AD until today. What is the arch of the evolution? How come some of the musicians have the ears of the public for decades, while others leave the scene quietly? We see how the seing and jazz music conquer whatever music was before and then succumbs to Rock and Roll. And so on and so forth. The reaction is always the same - a generation loves "it's own music" and thinks of the new music a loud rubbish. And so history continues - always the same scenes with new players. When the first Icelandic Superstar - Björk - breaks through, other artists benefit as well. Sifur Rós, Of Monsters and Men, FM Belfast, Ásgeir and others are reaping good crops now and flying the banner high. The future is bright if we tend to the grassroots.